A new disruptor has burst into the online dating world, bringing a perfect blend of ethics and humour to an industry previously fast declining in consumer confidence.

Tired of paid-for reviews, fake dating app ratings, and misleading ads, the Best10 team of relationship experts is shining an industrial-strength spotlight on the best online dating platforms.

Unleashed by Best10Labs in 2020, the platform supports customers in providing accurate, helpful dating information to ensure they have transparent knowledge before signing up to dating subscriptions or downloading swipe-dating apps.

The focus on authenticity and a consumer-first approach is much to the dismay of scam apps that have been counting the rewards of lonely hearts during a socially distanced year of misery.

The Best10 Dating Disruptor Aim

Best10 produces first-hand reports of the team's experiences on dating apps, websites and platforms, covering the UK, Canada, USA and Australia.

Armed with a fresh resolve to combat the 10% of fake online dating profiles, Best10 analyses the pros and cons of a broad range of specialist and mainstream dating apps.

It provides a much-needed injection of humour, fun and even a little light sarcasm.

The overarching goal is to make friendship and dating enjoyable. Best10 advocates for genuine matchmaking services, particularly those that support marginalised communities, providing independent recommendations for sites in specialist areas:

Senior singles and mature daters
Christian community members
Single parent and divorced singles
BBW men and women
LGBTQ+ dating platforms
Professional singles

With a drive for quality over quantity, the small, curated lists of ranked dating sites are a short-list of the top performers, ensuring consumers have comparable information and pricing data available to make informed choices.

Championing Best Practice in Online Dating Providers

Tim Taylor, Best10Labs founder, says that part of the challenge is a situation close to monopolisation. The best-known dating apps are only a tiny fraction of the market yet dominate online searches and masking the range of options available.

Tim says, "Speaking to some of the smaller, niche brands; it can be difficult for them to get themselves featured on these comparison sites, despite them often having excellent service.

This is not in the consumer's best interests, as it doesn't give them a full, balanced view of what is out there for them, and which are the best ones to give a try."

By choosing to submit their details for an independent review, providers create a framework for consumer-led improvements, demonstrating confidence in the security and value of their platforms.

"We join the brand as a user to assess the features, functionality, customer care and pricing properly. Reviews are written up in full, demonstrating the good and the bad to consumers, and we assign each brand our Best 10 Score." quotes Tim.

Join the Post-Pandemic Dating Movement

Best10Dating ratings are live now, with readers invited to filter through their country, dating sector or city to discover the independent rankings assigned by a global team of relationship professionals.

Reviews and ratings are accessible and free of charge. They include pricing information and screenshots to improve customer information and support the demand for more precise insights and transparency in the online dating world.

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