Elizabeth Caroline London Chooses “Purpose Over Profit” in Partnership with Indian Women Jewellery Makers


Posted August 4, 2021 by elizabethcaroline2019

Elizabeth Caroline promotes sustainable business practices while supporting employable women in Northern India and giving them livelihoods to support their families.
 
[04/08/2021, TONBRIDGE] - Elizabeth Caroline, a company that creates spiritual jewellery and lifestyle products, has partnered with women from the Northern Indian side of the Himalayas to create beautiful and meaningful handcrafted jewellery.

Inspired by Buddhist teachings, Ms Caroline advocates sustainable and ethical business practices while supporting and serving others in need. This belief drives the company’s slogan of “Purpose over profit.”

The History and Purpose of Mala Beads

One of the company’s products is Mala beads woven into bracelets and necklaces by women from Northern India.

The earliest known appearance of mala necklaces and bracelets was from 3,000 years ago when Buddhists and Hindus would recite a prayer for their Japa or ceremonial meditation.

Today, mala beads are often used by enthusiasts who need a little help in focusing when they meditate or do yoga.

Mala, which is the Sanskrit for “garland,” is sacred in India. People use jewellery made with mala beads to enhance their spiritual practice and mindfulness which can have a positive impact on their mental health.

Elizabeth Caroline brings the essence of mala beads and jewellery to customers from all over the country and abroad.

Creating Spiritual Jewellery with Respect

Elizabeth Caroline entrusts the creation of mala jewellery to the talented women in India. Each handcrafted piece of jewellery consists of 108 beads. At the centre of the bracelet or necklace is a large bead called the guru. Each piece is also adorned with tassels, gemstones and other meaningful charms.

The company aims to preserve the essence of these spiritual beads by respecting their origins and hiring the right people to make them.

About Elizabeth Caroline

Elizabeth Caroline is a creator and seller of handcrafted jewellery. The company employs women in Northern India to make mala jewellery. This partnership has given many talented women a means the means to support their families financially. The company also sells lifestyle products and offers Zen Mindfulness and Meditation courses to anyone who wishes to learn and master mindfulness.

Take a look at the jewellery that is available to purchase at https://elizabethcaroline.co.uk/.
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Contact Email [email protected]
Issued By Elizabeth Caroline London
Country United Kingdom
Categories Fashion , Jewelry
Last Updated August 4, 2021