Body: How much does the neighboring salon charge? What does your room look like? What services do you offer? What is your level of customer service? What makes you different from the competition? It is important to position your salon in relation to the competition. To help you, position your salon or barber in a perceptual map like this and you should be able to rate your offer. The Hair Extensions Specialist is the best choice there.
Hairdressing salon or barber marketing positioning
By positioning your business and its competitors, you give yourself the tools to develop your marketing field. Indeed, the diagram also allows you to make a summary of the basic and complementary services that you offer. This way, you will be able to spot the points of difference you have with your competition and use them to drive your hair salon or barber marketing campaign.
Develop a marketing strategy for a hair salon or barber
When you have positioned yourself in the market and are fully aware of what sets you apart from the competition, you are ready to take action. In a service business, it is important that people develop beliefs and a positive attitude towards your hair salon or barber.
About the Company: Elite Hair Australia is the leader in the worldwide market of highest quality human hair extensions. This reputation is largely built upon the depth of extensive product, and sourcing of the highest quality hair on the market.