Benefits of a Shopify Instagram Shop


Posted March 23, 2021 by ecommercewebsitedesign

A major advantage of using Shopify is that you can integrate with social media platforms like Facebook and Instagram to reach a wider audience and sell your products.
 
A major advantage of using Shopify is that you can integrate with social media platforms like Facebook and Instagram to reach a wider audience and sell your products. It means users can rely on Shopify to sell on multiple channels with social media integration. Moreover, you can also integrate it with various third-party applications to get more functions that can help you in making your business a successful store in e-commerce.
The significance of such functionalities cannot be understated because more functions and integrations mean you have the opportunity of promoting your business on multiple platforms and reach a wider audience.

The cheapest package of Shopify – Shopify Lite – allow you to integrate with Facebook. However, the other packages of Shopify also provide maximum support for integration with Instagram to establish Shopify Instagram Shop.
In this article, you will get to learn the important steps that you have to follow to integrate Shopify with Instagram.
Shopify Instagram Shop
The purpose of integrating Shopify with Instagram is to help you in selling your products on both Instagram and Shopify accounts. As a result, you can reach a higher number of users and increase your chances of making more sales.
The good thing is that Shopify and Instagram integration options are quite easy to use. If you are a member of the Shopify Basic package, you will not have to pay any extra charges to establish the Shopify Instagram shop. Once you are done with this process, you will be able to have a competitive edge over the companies that do not use Instagram for selling their products.
This process of integrating Shopify with Instagram requires you to perform manual functions. You will have to activate and organize the integration options from the Shopify store. You will be getting a variety of integration options, and you can easily select the ones that are suitable for your business.
Currently, the following options are available for integrating Shopify with Instagram:
Shoppable Instagram facilitates you in selling the products directly from the posts on Instagram.
Instagram Galleries that you can use to get the benefits of user-generated content and improve your sales.
You can also put the Instagram Follow button on your blog or website to increase the number of followers and expand your reach to make more profits.
Let’s discuss these options one by one:
Shoppable Instagram
It is quite easy to set-up shoppable Instagram on your online store with Shopify. All you have to do is download the Instagram plugin and install it. You will have to configure your Facebook shop to add the function of Instagram product tagging. It means that your Instagram and Facebook store will get connected with this plugin.
Instagram Gallery
If you have built an online store with Shopify and want to add your Instagram Gallery to it, you can easily do it with the help of this plugin. Adding your Instagram gallery to your store can be a significant benefit because you get to showcase your products easily on your site. Similarly, it can play an important role in increasing your social media followers.
Instagram Profile Buttons
This is the simplest form of integrating Shopify with Instagram. It only involves the basic step of installing a plugin that will add the profile buttons and link on your website. A lot of companies and websites use such features to add small social media icons on their websites so that more and more people can get in touch with you on social media platforms.
Tracking Pixel
It is another simple integration of Shopify that helps users in establishing Shopify Instagram Shop and marketing your business on different platforms. The purpose of this feature is to track the activity of your website and show suitable ads to drive more people towards your Instagram. It ultimately leads to better conversion rates and more sales.
Shopify Lite and Instagram
You need to know that Shopify Lite does not support Instagram Shop. You can only use it to integrate with your Facebook Business page or with an existing site or blog. However, if you think that you must have Shopify Instagram, you will have to subscribe to a higher package of Shopify like Shopify Basic.
Conclusion
The bottom line is that developing the Shopify Instagram Shop will greatly benefit your online store. It will provide you with several options to use for better marketing of your products and reaching more people. Therefore, by integrating Shopify with Instagram, you will be able to establish a loyal customer base and generate more revenue.

Relevant Source: https://ecommercechamp.com/shopify-lite/
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Issued By ecommercechamp
Country United States
Categories Business , Finance
Tags insta shopify , instagram , shopify , shopify instagram
Last Updated March 23, 2021