Digital marketing is a marketing strategy in which you can promote your service or product on an online platform. With the help of digital marketing, you can advertise your brand online with the help of social media, email, website, mobile phones, computers, etc. There are various modules like search engine optimization, social media marketing, affiliate marketing, Facebook marketing, pay-per-click, Google AdSense, Blog Creation, Keyword Analysis, Content Marketing, Local SEO, etc. Using these online channels, you can spread awareness about your brand and help to grow your business rapidly.

Search Engines:
Before Search Engine Optimization, first, we have to understand what is Search Engines? A Search Engine is a website, with the help of which we can search anything and we get the answer in form of website, definition, image, video, and many more.
There are many Search Engines are available on the world wide web like Google, Yahoo, Bing, etc.

Search Engine Optimization:
Search engine optimization is very easy to understand but makes a big difference in your business strategy. Search engine optimization is nothing but the process of pushing your business from one step to the next. As a Beginner, there are some steps are as follows.
1) Give accessibility to the search engines so they can easily crawl your website or specific content.
2) Create Effective content to engage the searchers.
3) Focus on Title and Description to increase your ranking.
4) Make an attractive UX design for a great experience.
When a search engine optimizes your content then it will spend a much time on your website so that you have to index your content properly. You have to choose the right strategy for your business because many times wrong strategy make a negative impact.
Two types of SEO are White hat Seo and black hat SEO. White hat SEO involves quality content, page loading time, effective title, and description.
On the other hand, Black hat SEO involves keyword stuffing, bad content, etc.
There are two main strategies which we have to follow to rank our website organically (without paid promotion)
1. On-page Optimization
2. Off-page Optimization
On-page Optimization:
This is the process where we analyze the website as per the search engine aspect and make changes in the source code of the website. An SEO person can make changes on their own and if it is not possible to make changes on your own, you can make help from the developer. which includes:
• Meta Tags
• Content Optimization
• Image optimization
• Alt Tags
• Robots.txt File
• XML Sitemap
• Canonical tags
• Schema.org
• Redirection of the website
• 404 Error Page
• Website Speedo
Off-page Optimization:
It is the process in which we focus on the backlinks, backlink which make our website strong and presentable in front of the search engine. This is a kind of life process to stable the presence of your in search engine.
• Directory Submission
• Social Bookmarking
• Article Submission
• Blog Submission
• Web2.0 Submission
• Press Release Submission
• Local Classified Submission
• Video Submission
• Image Submission
If you want to learn to complete a digital marketing course then DigitalBerry training institute is the best digital marketing institute in Pune.

Google Analytics:
Google Analytics is a free tool provided by Google, which helps us to understand our business audience like the number of website visitors, time spent, country, city, landing page, age, gender, etc. and also with the help of Google Analytics we can create a targeted path (the funnel) and goal for the user, which help us to understand the exact interest of the visitor in our website.

Some Do's and Don't for Digital Marketing:
Do's - 1) Always focus on your title which is informative and linked to the pages and description.
2) Make a Strategy to promote your content.
Don't - 1) Avoid keyword stuffing. Do not put unnecessary keywords in your content.
2) Avoid duplicate content. Use different tools that check the duplicity.