The SEO Anchor Text Strategy to Outrank Your Competitors

If you are a Digital Marketer, you must know the importance of backlinking and ranking high in google, and must have come across the term “anchor text” which are the most important part of Digital Marketing.
How do you gain more backlinks and boost your rankings?
As a Digital Marketing freelancer in Surat, India, Personally, according to me, Using the right anchor text for your backlinks is one of the most efficient and the easiest ways to outrank your COMPETITORS.
WHAT is Anchor Text and WHY is it Important for SEO?
Achor Text refers to the clickable word/phrases in a HYPERLINK like this one which led you to my Website. The words/phrases you choose maters a lot. This is because Search Engine uses anchor text to determine what what the linked page us about and how its relevant to the users.
CHOOSING a good anchor text helps search engine know what your content is about and helps you to connect and reach ore audiences. It gives them more context as to what your content and site is about. For example, if you have a page about "SEO tips" and you link to it using the anchor text "read these SEO tips", search engines will understand that the linked page is likely to be about SEO tips.
Use keywords in your Anchor Texts!
Use keywords and keyword phrases in your anchor text that you want to rank for. Imagine that you want to rank for “SEO tips” and your own anchor texts do not have a single mention about it. You will not be able to target the wanted audience. Therefore, you need to add keywords in your anchor texts.