Market Scenario
Digital Asset Management Software offers an effective solution for organizations to share, store, organize, find and retrieve the digital files within the organization of from outside when needed. As the number of companies around the world are increasing and adopting new technologies and system for the data management, DAM software becomes a quite effective option to them.
Key players
The prominent players in the market of Digital Asset Management Software are- Oracle Corporation (U.S.), Adobe Systems (U.S.), IBM Corporation (U.S.), HP (U.S.), Cognizant Technology Solutions (U.S.), EMC Corporation (U.S.), CELUM (Austria), Widen (U.S.) Celartem Inc. (U.S.), MediaBeacon Inc. (U.S.) among others.

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According to a recent study report published by the Market Research Future, The global Digital Asset Management Software Market is booming and expected to gain prominence over the forecast period. The market is projected to demonstrate a spectacular growth by 2022, surpassing its previous growth records in terms of value with a striking CAGR during the anticipated period (2016 – 2022).
The aspects such as growing demand for automating market activities and fulfilling multi-channel and multi-device communication requirement is fostering the demand for DAM software market.
One of the upcoming trends gaining traction is the increased adoption of analytics to manage digital assets. Digital asset management (DAM) software use analytical tools to manage digital assets in organizations. Digital content can be analysed using these tools for key business decision-making processes.
It is observed that the cloud deployment segment is projected to grow at the highest growth rate during the forecast period, due to the cost benefits and speed of deployment offered by cloud as compared to on-premises. However, the on-premises deployment segment is expected to account for the largest share of the market in 2017, as large enterprises prefer to store and manage their vital digital assets in their own infrastructure.

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Competitive Analysis
The market of Digital Asset Management Software appears to be highly competitive. To maintain their market position and to drive the market growth, various dynamic and diversified international organizations, domestic organizations and as well as new entrants form a competitive landscape. Market leaders are innovating continuously and increasingly seeking market expansion through various strategic mergers and acquisitions, innovation, increasing investments in research and development and cost-effective product portfolio. Major players are investing on internal R&D and, most of all, in acquiring other firms.

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