You are now aware of how important product marketing is for your business and the different kind of roles it plays. It’s time to understand the product marketing framework. A product marketing framework for software solutions is nothing but a strategy consisting of different ways of marketing a product, mediums to reach the right audience and turn them into customers.

Listed below are elements that you should include in your product marketing framework.

Identify Your Ideal Customer Profile (ICP):-
One of the first things to determine in your framework is your ICP. Who you want to target and why you want to target them are the primary things to know even before you start making your product. Having these basics out of the way helps you focus on strategies that help you captivate your potential client’s attention.

Choose the Correct Media Platforms:-
The internet is full of media tools. Your challenge here is choosing a tool that suits your requirements best. You should invest in alternatives that are easy to use as well as deliver accurate results. Since the world is getting automated, having a tool that automates your business is a bonus.

Look out for Channel Partnerships & Influencers:-
Product marketing is all about marketing your product through different mediums. One way to do this is by partnering with as many relevant channel partners or brands. Another way is to work with influencers since their reviews are one of the most valued opinions considered on the internet today.

Draft Quality Content:-
When you get to creating well-written, quality content you always find yourself caught in the product marketing vs content marketing conflict. But you should realize that content marketing and product marketing are both parts of a bigger strategy. That is why marketers should leverage content of the product they are trying to market as it one of the biggest pillars of the strategy. A Media 7 interview excerpt of the CMO of a technology solutions platform explains how content can empower your product marketing framework.

Set Realistic Targets:-
You have a product marketing strategy in place but executing it without any targets is pointless. Before you launch a product, always set realistic goals that are not too overwhelming but still remain challenging. When you are aware of your targets, you get clarity about the tools to use and whom to approach when selling your product.

Plan a Promotion Schedule:-
Product marketing can be conducted at many levels. Having a promotion schedule is always a smart option to make your marketing activities instrumental. When you maintain a schedule for your product sales, you know what’s done, what’s in the pipeline, what needs to be improved, and which activity is giving you results.

Launch & Monitor:-
Data-driven product marketing is an important element that should be a part of your product marketing framework. Launching a strategy won’t suffice, monitoring it and making suitable changes to achieve the desired results should be the end goal.

Read more:- https://deck7.com/blog/lead-generation-guide-for-b2b-companies?utm_source=Niranjan