Speaking of B2B marketing innovation, there have been many proven ways, but what we are seeing, there are exits. While the technology is constantly changing the B2B market, it is important to take a moment and look at which ones have gone out of Spring.

In this article, we will look at 4-B2B marketing innovation trends that are making waves in the B2B scene and where they can be taken in the foreseeable future.

Marketing Podcast
Podcast Insights reports that 80% of podcast viewers see an average of 7 shows per week. Interesting, isn't it?
There are more than 29 million podcasts by April 2019, and they are growing rapidly. In the US, 51% of the population is podcast, 49% of which is done at home, and 22% is done by vehicle. As they say, really, ‘content is king.’ So in addition to talking to experts on your podcast, you should also have solid content strategies.

If thinking leadership plays an important role in your content strategy, it is important to create a consistent schedule and frequent podcast that includes expertise in your B2B branding industry. You can invite the same or experts from different industries and customer networks to share their stories. With which you will eventually reach more audiences, B2B brands and thought leaders.

The key here is to have a good number of dentists on your podcast, to broadcast real experiences. Let’s be the successes or the failures or the struggles and the practical ways that have been found to overcome it. The more realistic your podcast sound is, the more likely you are to reach more people. And no matter how big or small your business is today, a good marketing strategy will ensure some degree of success. However, this is the part where you can also test influencers as part of your marketing strategy.

Artificial intelligence
Today, businesses are successfully using artificial intelligence in the form of chatbots. Using machine learning, Artificial Intelligence pulls on key data sets and helps design future content plans that resonate with the target buyer. Artificial intelligence can help you effectively understand your audience and their personality, ultimately reducing the marketing effort to some extent.

According to the survey conducted by Bertid, 25.69% of respondents believed that AI would affect DAN's big time, especially after personalization of customers. The AI ​​also empowers marketers to focus on more productive tasks. Thanks to the ability to identify B2B targets for inside and outside marketing initiatives. EA is already spreading the difference between a sales team and potential customers. Artificial intelligence can be the most important step in B2B marketing innovation.

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Email Marketing
Email is the traditional way of communicating in office settings, but it is also an easy way to sell online. So you may be wondering why it is listed in the innovation. Here's an interesting fact you should know.

60% of B2B marketers still say email marketing is the most efficient channel for generating revenue. No problem where all the latest inventions are taking us, but email marketing has long been a part of B2B innovation.

This is no longer an email batch and Batman game; Now brands can measure and predict the success of their email campaigns through personalization. There are many tools in the market to help you. When many people do not have time to compose a personal message, you can simply run an email campaign. In addition, personalizing each email affects the recipient. All thanks to technology!

More than 83% of B2B marketers use email as part of their email marketing strategy. And people who buy products from email marketing spend 138% more than those who don't. Email marketing is always involved in facilitating marketing efforts, and with this personal innovation it seems that there is a more powerful B2B marketing trend than before.

Personalizing emails not only makes them feel important but also speaks of the marketing efforts that have taken place behind sending emails. So with this new trend of personal emails, the level of B2B marketing innovation was rising.

Customer experience
Further, B2B marketing is based on innovation, the user experience. Customer experience has gone through a significant change in the last few years.

Netflix was a nightly activity on streaming calls, Amazon expected a same-day delivery, and Google made the information available at the click of a button or user voice commands. Now making their networks work in real and real time is a top priority. These same exercises should be transferred to the B2B province.

According to PwC, buyers look for these top CX features:
- Speed
- Accuracy
- Friendship
- able blind help
Think with Google that 46% of B2B researchers and buyers are affiliates. Their upbringing in a digital-first environment engages the expectations of customers in their shopping and lifestyle habits.

Low ratings, reviews, or negative comments on Google Mayor Business or any social media platform about your service could be the result of an unreasonably bad rep, which results in the least. Also, uneventful online search can immediately shut down buyers, impairing trust, loyalty and satisfaction.

Are B2B Brands Enough for Customer Centricity?
If you must go, here are only 14% of major B2B companies that are actually customer centric. That's a small proportion of the B2B companies integrated into the culture. This picture presents how B2B organizations need to focus more on their customers and their needs with respect to B2B brands.

It also refers to B2B brands that will take advantage of the factories to differentiate their brands and maximize profits through the marketing efforts in the B2B pool, the ultimate customer experience. 31% of B2B marketing organizations have a customer base as the core of their structure. This ensures that approximately one-third of B2B brands benefit from customer experience, implementation, and execution. However, it is still rooted in company cultures.

The final say on B2B marketing innovation
Regardless of the innovation or technology you bring to the table, modern shoppers expect to be recognized individually. Day-end marketing is not about the B2B market or the B2C market, but H2H, i.e., human to human.

What B2B marketing trends are you experiencing in 2021 and beyond? What still works for you? Let us know in the comments below.

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