The contents of cosmetic bottles used in the past are mostly poured out before use, and the wide-mouth bottles used for creams need to be applied by hand. For cosmetics, spray bottles are used as packaging materials. The first simplifies the steps of using, the second reduces the chance of secondary pollution of the product, and the third is more in line with consumer demand.

Just like the sun protection spray that has emerged in the past two years, it has won the favor of some consumers due to its advantages such as easy to use and even application. Of course, it is also related to the refreshing and non-greasy application of the sunscreen spray product itself. But the combination of product texture and packaging materials is the highlight of each product.

The products with different textures and different viscosities use different nozzle diameters. The smaller the viscosity of the products, the nozzle diameter should be appropriately reduced to achieve a better atomization effect.

In short, packaging is no longer limited to the level of carrying and aesthetics, and the experience of using the product is also very important. The simplicity mentioned above is just one of them. The interestingness of packaging materials is also one of the development directions of packaging.

Speaking of fun, as the main consumer of cosmetics in the female consumer market, many people have potential standards for product packaging needs.

1. Cute: The package is printed with favorite cartoon images, strange packaging shapes, anthropomorphic, quasi-physical, colorful packaging, etc. can stimulate consumers' desire to buy. The packaging idea is both interesting and gives the packaging more intimate functions, so that consumers have a good experience.

2. Concise: Usually simple and elegant design style is easy to highlight the purity, elegance and quality of the product.

3. Practicality: If the packaging material of some products can be used for other storage and decoration after the product is used up, it will also give points to the product. Just as a small film product I saw a while ago, using packaging materials similar to porcelain, the shape is like a small flower pot, which has attracted the attention of many consumers to a certain extent.

When the homogenization of the cosmetics market is getting worse and worse, the products become monotonous, and it is difficult for consumers to distinguish between good and bad in essence. In this situation, many cosmetic packaging supplier like dalica have begun to shift their goals, work hard on packaging, in order to achieve product differentiation, and try to occupy a place in the market competition.