Animation is a series of still pictures in a rapid section so that illusion is created. They use graphic software for these effects. A simple animation means a simple GIF file and complex and hard animation is like alien faces in movies or any animated film and any human face in video games or any cartoon films. Animation on the computer is one of the main ingredients of a multimedia presentation. Video takes continuous motion and breaks it up into discrete frames. Video is an electronic medium for the recording, copying, playback, broadcasting, and display of moving visual media. In this world, animation and videos are the powerful medium of communication; people connect with this medium and these medium easily convey the message. Selling any product or service advertising is very important to convey a message to people. Advertising tells about service and product and promoting this they did advertising. There are different advertising texts, images, videos, etc. As per human psychology, visuals are more powerful medium than any other medium. Therefore, photos and videos are more popular. Many times visuals needs effects for giving realistic touch or some characters that are not carry as it is such as Tom and Jerry, Avengers, Transformers. We cannot film this kind of character drama for that they created animated characters for conveying the message.
Let’s see the animation.
1) Simple Animation: - Before the film or film technology invented there were simple animation existed such as the zoetrope, in that when the wheel spins, wheels inside static picture appears like moving. Flipbook animation in it pictures on every page of a book so it creates an optical illusion when the pages flipped quickly; both don’t need a camera.
2) Traditional animation: It also calls hand-written animation. In this first photo or drawing drawn on paper, to create an illusion, each drawing differs from the other. In the 20th century most of the famous animated film created in this animation format. This is a very lengthy process, and thousands of pages or slides were hand drawn each slide differs slightly from before one. It also combines this form with the live action video by placing the cels on the top of the film. This technique was popular in the 1980s and 90s. Traditional animation takes a lot of artistic skill and has many artistic styles example “Micky mouse”. Many times we have seen a simple pencil sketching animation, so It can turn many times us have seen a simple pencil sketching animation, so into animation.
3) Computer Animation
Computer animation is a revolution in the animation world. Includes a wide range of techniques, but is any animation created digitally using a computer. From 1960 computer animation in use. 1990s when animators used it alongside traditional animation use then it came in spotlight. It is faster and controllable than traditional animation. Computer animation can be broken down into two main types:

Digital 2D
It can be created using computer programs such as Flash, After Effects, Cel Action and TV Paint, from small ant to giant elephant or dinosaur animation figures, to entire worlds. Just as in traditional animation, 2D animation can use different layers to build up pictures. It can show anything from backgrounds and landscapes to multiple characters and crowds. It still uses artistic purposes Digital 2D not used as much anymore, because of the lack of depth in advertising and desktop publishing.
Digital 3D
Digital animation can be very realistic, and animators can be artistically skilled to create a character. Maya An animation program used to create animation with more depth. An animator will often create skeleton as a digital character and build up from this with digital muscles, skin, hair, pores, etc. The animator will use key framing to set the character’s (Avar’s) position, just as they would in traditional animation. However, they need not do it on every frame, but just key ones–the computer programs then fill in the movement between the key frames to create a full animation. Some animators will specialise in facial animators just work on the facial movements and speech of a character rather than the whole thing.
3D digital animation as lifelike as possible. In film, an actor filmed doing actions, speaking dialog, or acting full scenes; that time film cameras special sensors captured on their body movement and face expression. Here, the motion capture method It uses the motion capture method. 3D animation as a life similar is possible it then translates this into a digital character, the animator can control Such type of animation is used film like Harry potter, Narnia, Jungle book .
Stop motion
Time-consuming but simple motion, the form of animation where objects are physically manipulated and filmed frame-by-frame.
Stop motion comes in many forms:
Without specialised equipment’s object animation and pixilation can use the stop-motion technique. Special stop-motion models used for special effects in live-action films.
artistic materials to create the physical objects Other forms of stop-motion use. The earliest known animated feature-film used
cut-out animation Another form of stop-motion uses puppets.
Claymation is the name given to stop-motion that is made with clay or plasticine figures.
Working with animation
Animation is such a wide and versatile subject; there are endless routes you can go into. Artistic variations on the three main styles above are endless:
hydro technic is a form of light animation projected on water;
Sand animation, paint-on-glass and pin screen animation use the same principals as the stop-motion, but with different materials. This is a very artistic and vast field.

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