Animation is just a word. But what this single word holds in itself is a universe full of greater potentials, ideas, and mainly, possibilities! It comes in all shapes, presents itself to you and yours in varied styles. The issue that slides in here is how to choose the best animation style for your brand?

Here, when you come to us at Creative Splash, we sit down with you, get cups of yum Chai and then, get all the creative juices flowing! We study your brand, your products, your motto and morals and then, lay a plan that takes the audience through a joyride while watching your product take over the hearts. Before we start, we take notes about the category your brand falls under. How? Let’s jump into the details now.

1. Study of your brand-
The purpose of your brand determines how your video will walk its course. Take this one- if you run a medical firm, then your video will reflect a strong professional and reliable frame. If you run a furniture brand, excitement and joyous frames will be the highlight of your video. Accordingly, we finalize the colour schemes, the taglines and the durations. Vibrant colour schemes and upbeat music add the ‘woah’ element to your video while a formal one can play with the greys and monochromes. Told ya, studying your brand is the most crucial part of the process.


2. Study of your product-
Roll the drums. Aesthetics are walking down the aisle! As mentioned previously, the colour schemes are very important. A theme has to be maintained throughout the video that connects the users to the product and also lets them recollect your brand after seeing the colour. While our study material ready, we also put on our magnifying glasses and get every detail down. So if your brand has a pre-existing colour scheme, we stick to it and construct a video that has the tinge good enough to increase the recall value! To top that, let’s not forget that colours hold meanings to them. A green shade flaunts good health, luck and finances while blue symbolizes strength, reliability and security. Orange and yellow will merge well with the upbeat videos as they represent positivity, optimism, creativity and happiness. All these little elements make a big impact when combined together.


3. Deciding the layout-
We can make a list here. A big one. Let’s start with the voice-over, the animation style- hand-drawn, 3D, motion graphics, storyboarding it, and adding a good background soundtrack. A well-animated video lets the audience feel and experience the video, making it a welcomed product. While doing this, we also need to note if the video is going to reach the businesses or the layman ie. B2B or B2C. Creative Splash has the exact spell to make animation the driving power of your product and therefore, the brand. To make a video attractive and memorable, you have to check if it has a factor that makes it stand out. When you do it with Creative Splash, we ensure that your video will be original, and enjoyable.


Now you know why we study and care for your brand so much! When you forward it to you and yours, they enjoy and understand the video without any whats and whys! So what are you waiting for? Step in our office at Prabhat Road, Pune or drop a call at 8554982761 to know more! Creative Splash specializes in making animated videos, TVC’s, Explainer videos, Commercial videos. Basically, we make everything that your brand needs! Contact us NOW!