[PHILIPPINES, 12/13/2017] -- It’s a good time for real estate agents in the Philippines, as the demand for real property continues to rise. Land Estimate helps agents help their clients find the best home options for their need and budget with a comprehensive tool.

A Promising Time for the PH Real Estate Market

The Philippine real estate is seen to soar this 2017 continuously. The real estate needs of Filipinos are changing as they have become more meticulous. It is also why developers are making sure that their plans and project concepts are attuned to their customers’ demands, by offering them world-class real estate developments.

For instance, every Filipino who works abroad aims to save for the future home of his or her family. With this, a greater demand for middle-income house-and-lot packages is anticipated, especially in the areas of Central Luzon, Calabarzon, Western and Central Visayas, where 48 percent of overseas Filipino workers (OFWs) come from.

However, not even 10 percent of the estimated 10.2 million Filipinos currently working and living abroad has been tapped. What’s more, the number of potential clients continues to rise with at least 2 million Filipinos leaving the country every year.

Advancements in Real Estate Marketing

In the past, those looking to purchase a property had to turn to the classified ads sector of newspapers to find their ideal home. The home buying and selling process remained the same until the advent of technology, which significantly changed the marketing game in the real property arena.

Time was when property buyers had to buy actual newspapers, scan the classified ads to find that one house or condominium unit they would want to eventually call “home.” Buyers would seek out sellers by themselves, or brokers who would act as an intermediary between sellers and buyers.

This process worked well for decades up until the advent of digital technology, changing the property marketing game. Indeed, the technological revolution has hastened the evolution of the real-estate landscape, creating a huge disruption previously unimagined.

With the entry of online property portals, buying property became much easier to do. This technological revolution added a new and challenging dimension to property marketing. Ironically, the more digital we become, the more personal and customized the servicing can get.

The CEO and co-founder of Hoppler, Ramon Ballesca, seems to echo this. “The right people should be by your side when buying a home. Technology can bring you closer to a larger community of people you can trust.”

Online property portals provide online property listings that allow homebuyers to easily search for available properties in the market, know more about them and view their photos online. They also make the job of property marketers much easier by increasing product visibility and reach.

Tech as a Selling Tool

The growing digital transformation of the property landscape has opened a world of creative possibilities with how property is offered, presented, negotiated and sold.

However, the most obvious advantage of using technology as a marketing tool is the fact that a significant portion of the buying market is composed of tech-savvy millennials who do most of their buying online.

Although the disruption of the global real-estate business has become an expected reality in this age of digital transformation, the Philippine property business leveled up further with the entry of Hoppler, the leading online real-estate brokerage company in the Philippines.

Raising the bar

Hoppler is pushing the digital transformation of the local real-estate industry further by combining online property listing and brokerage services in an ecosystem that connects buyers and sellers to an online network of real-estate professionals.

As one of the country’s first online real-estate brokerage companies, Hoppler leverages the strength of modern digital technology to bring together professional and trustworthy brokers across the Philippines and connect them to property buyers and sellers via Hoppler’s website and mobile app.

Hoppler brokers residential and commercial properties that are for sale and lease, the transactions for which are handled by Hoppler’s internal licensed brokers and partner brokers.

It also serves as an online lead generator with a strong online presence, focusing on quality properties. In the past 12 months, property-seekers on Hoppler had legitimate intentions to spend a total of P38.2 billion on purchasing or leasing properties. For that amount, commissions totaling P1.7 billion would be paid out to brokers.

The company was able to raise $1.3 million (P66 million) from Frontier Digital Ventures purely for marketing listings for partner brokers in the central business districts (CBDs) of Metro Manila.

Hoppler also has a “Partner Broker Program” that aims to support their mission of connecting buyers and sellers with an online network of trustworthy real-estate professionals.

A Valuable Tools for Agents

Studies by real estate market observers have found that the inclination of Filipinos to buy their own homes rather than rent has increased in the last three years. Moreover, the desire to purchase a house gets stronger as people age.

Driving these trends is the variety of financing options for homebuyers: lower interest rates, flexible payment programs, and stronger support from housing institutions all contribute to a rapidly-expanding housing market. As a result, the real estate market has become ever more diverse in property types. Homebuyers may feel overwhelmed by the sheer amount of choices available.

That’s where Land Estimate comes in. By browsing their listings, buyers can contrast housing features, compare property prices, and narrow down their choices to those that suit their requirements and preferences best.

While putting a roof over one’s head fulfills a necessity of life, it also signifies the capability to provide for a family and instills a strong sense of security and stability. With the company’s real estate price comparisons, they will make sure each square foot is worth the buyer’s valuable time and hard-earned money. Browse featured properties and more to make the best buying decision today.

About Land Estimate

Land Estimate is a leading real estate property comparison website in the Philippines. The company aims to make home ownership an attainable reality for the average Filipino family. It uses its industry expertise to provide detailed and up-to-date information on properties from the top real estate developers in the Philippines and helps a client make an informed decision when buying a home.

Visit http://landestimate.com.ph for more details.