The high price and low sales that have prevailed in the ultra-high-end juice industry have made this a viable option for companies in the early stages of growth. However, as manufacturers expand their businesses to meet growing demand, the inefficiency of this process becomes more apparent. Extracting juice using a bag press is time consuming and labor intensive and can vary from batch to batch. Equally important, the time it takes to clean equipment on a Fruit Juice Production Line can result in severe downtime and reduced production.
These challenges have created a strong demand for new methods. This approach must eliminate the inefficiencies of batch processing while maintaining or even improving the quality, consistency and flavor characteristics desired for premium brands.
Growing companies need a better process to maintain their product quality and brand reputation.
The benefits of continuous processing
As a small business, the premium juice brand builds a reputation for quality by processing all the fruits and vegetables used in its products internally. In order to maintain these hard-won reputations, brands need to maintain a high degree of control over their operations as they grow. This prevents super high-end companies from purchasing certain types of juices and installing special equipment for any fruits and vegetables they process internally, which is common among large juice producers. Similarly, if a brand continues to use its established mass production process, the need to scale up will also challenge its operations.
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