London is arguably one of the world’s top locations for trade shows and exhibitions with well over 100 trade shows on the books for 2019. From toys to textiles to technology, anything and everything that is cutting edge will be on display in the UK capital in the dawning year. In 2019, it won’t only be what’s on display that matters. It is going to be all about how it is on display.
The game has changed over the past few years with exhibitors not only competing for attention against each other, but also against visitors’ engagement with their smartphones and social media. Exhibitors may be justifiably apprehensive about their trade show appearances as the stakes are raised yet again in 2019.
“Competition for audience attention is stiffer than ever,” says Hannah Neal, Sales Director for CEI Exhibitions. “Trends and developments in the tech space mean that it is no longer possible to be complacent about any aspect of your trade show appearance, but attention to detail and technological know-how can bring rich rewards.”
Event technology has been an area of focus for exhibition contractors for some time as they develop newer and more exciting ways to not just gain attention but increase engagement at the stand. “It’s less about grabbing attention and more about increasing engagement,” says Neal. “And that is far harder than it used to be.”
Equipped with the talent, skills and experience to pull off stand-out exhibition booths for the world’s leading companies, CEI Exhibitions is well placed to pull off the toughest briefs 2019 can bring. “We are really excited about the advances that will draw event visitors’ attention to our exhibitors and away from their personal devices, helping them to engage and benefit more than ever,” says Neal.
Virtual reality and VR headsets are just one example of how exhibitors are winning the battle for the attention and engagement of trade show and exhibition audiences. “Virtual reality is gaining huge momentum,” says Neal. “It is now mobile optimised, more accessible to wider markets and available in different formats such as 360 video, making it almost irresistible to stand visitors.”
In addition to the rise and rise of VR, Artificial Intelligence (AI) is also no longer just a futuristic fantasy. “AI is working its way into the events industry in the form of bots that can offer responses tailored to individual visitors or act as personal assistant during the exhibition, offering an enticing and surreal experience that definitely packs the wow factor,” says Neal.
London exhibition contractors are certainly ramping up the tech to offer their clients the very best business outcomes and return on investment for their trade show and exhibition appearances, and CEI is no exception.
“With our proven track record of award-winning service working with leading brands worldwide, we provide a wealth of talent, experience and innovation to set your stand well ahead of the pack at the coming year’s events,” says Neal. “Our service as exhibition stand contractors encompasses the full range of services you will require for a stand out performance in 2019.”
About us:
CEI Exhibitions is one of the leading exhibition stand contractors based in the United Kingdom. They offer over fifteen years of exhibition and events industry knowledge and experience, providing clients with a service they can rely on and trust. CEI Exhibitions provides an award winning service and proven track record, working with some of the leading brands worldwide. They are leaders in their own right when it comes to the design and construction of exhibition stands and have built up a solid reputation as the exhibition stand builders of choice. Their turn-key service as exhibition stand contractors encompasses the design, build, project management, logistics management and storage solutions of exhibition stands. CEI Exhibitions provides a wealth of experience combined with innovation to ensure that they surpass all expectations. CEI Exhibitions provides a seamless, hassle free and high quality service companies can rely on. For more information, please visit: https://www.ceiexhibitions.co.uk/.