The digital age has not dampened enthusiasm for trade fairs, exhibitions and shows. However, it has upped customer expectations. Trade show visitors are no longer content to wander around reading static displays. What they're looking for is that elusive experience of what is known as wowness: that unique blend of relationship and technology that creates a lasting positive impression.
Trade shows today are hives of activity as exhibitors vie for customer attention and engagement. A hastily constructed display is instantly recognisable and creates a poor impression of the brand. Unfortunately, this unhappy event is usually the result of poor project management and articulation between the brand and the people tasked with representing it.
CEI Exhibitions assures customers that is not what they do. It is exactly what they avoid. CEI takes trade show booths as seriously as their clients, appointing each client a dedicated project manager to ensure custom made booths run smoothly from the point of contact right through the exhibition and beyond. This includes booth design, manufacture, transport, set up, storage and operation.
“When you first contact CEI Exhibitions, you will be appointed a dedicated exhibition project manager who will work alongside you every step of the way,” explains Hannah Neal, Sales Director for CEI Exhibitions. “This team member is responsible for keeping you updated with each and every step, providing you with complete peace of mind at all times.”
Attention to detail is what matters. “In the digital age, you simply cannot ignore technology,” says Neill. “But it needs a specialist. Technology can pull in visitors and make them customers, but its use must be optimised to provide the ideal customer experience of the right product at the right time.”
But when specialists are involved, there is a danger of a silo approach to exhibiting. With each member of the team working on their particular area of specialisation, there needs to be someone focusing on the big picture to ensure a unified message and seamless operation on the day. This is the role of the exhibition project manager.
An exhibition project manager clearly understands the brand and its values, the purpose of exhibiting and the ultimate goal of attending the exhibition. It's crucial that a project manager understands the customer as well as they understand their client. The project manager sees to everey aspect of the customer journey, mapping each touchpoint to optimise interaction.
CEI Exhibitions has worked with leading global firms to ensure their exhibition expectations are met with increased sales and a positive experience. “Our exhibition project management team focuses on the smooth running of your exhibition attendance,” says Neill. “They pay close attention to detail, ensuring adherence to the time frame and budget, surpassing expectations at all times.”
CEI Exhibitions liaises with event organisers, co-ordinates all on-site and off-site services, logistics and behind the scenes details to have the exhibition stand delivered and installed on time. “After the event, we arrange the break down, transportation and storage of your booth and have it prepared for when you need it next, whenever and wherever that may be in the world,” assures Neill.
CEI Exhibitions is one of the leading exhibition stand contractors based in the United Kingdom. They offer over fifteen years of exhibition and events industry knowledge and experience, providing clients with a service they can rely on and trust. CEI Exhibitions provides an award winning service and proven track record, working with some of the leading brands worldwide. They are leaders in their own right when it comes to the design and construction of exhibition stands and have built up a solid reputation as the exhibition stand builders of choice. Their turn-key service as exhibition stand contractors encompasses the design, build, project management, logistics management and storage solutions of exhibition stands. CEI Exhibitions provides a wealth of experience combined with innovation to ensure that they surpass all expectations. CEI Exhibitions provides a seamless, hassle free and high quality service companies can rely on. For more information, please visit: www.ceiexhibitions.co.uk.