Photographs Become Essential In Local Search Engine Marketing UK In 2023

Google Maps search results are now making photographs more important for local SEO campaigns. This is a new search result layout that is known as “photo first.” This is a layout where business owners need to pay attention to the photographs appearing on their business listing pages.

This new search interface is bringing major focus to the photographs that are associated with the Google Business Profile pages. These are essential to any successful local SEO campaign. This new search page went live in the UK, US, Germany, France, and Japan in October 2023.

Google has introduced this new ranking layout after identifying that many searchers want to see photographs of attractions, venues, foods, and more. The aim is to provide better-organized search results to grab the attention of those searching the internet. This type of result is also expected to roll out in the coming weeks on IOS and Android.

Google has advised that they will be using AI to select the photographs, meaning that their algorithms will select the photographs based on the analysis of billions of photographs shared by Google Maps community members.

Ben Cooper, the Sales Manager at Cartoozo, a local search engine marketing company in the UK, said “We are now paying closer attention to the photographs used in local map listings. We upload photographs to the Google Business Profiles as part of our local SEO services, encouraging customers to also upload positive photographs when reviewing a client's business.”

Cartoozo is an award-winning digital marketing agency, based in the United Kingdom, catering to a global customer base. The company provides its services to SME businesses in all industries. The company comprises an experienced and dedicated team of professionals who are passionate about providing clients with first-class services to help them achieve their online marketing goals and boost their rankings in SERPs (Search Engine Results Pages).

The team of SEO experts ensures they remain updated on the latest algorithms and trends, providing clients with current services. This new search page introduced by Google now focuses on quality photographs means the team is paying even more attention to the quality photographs they upload for their clients to help them improve their rankings in Google Maps search results.

About Us:

Cartoozo is a multiple award-winning internet marketing agency with over ten years of experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps its customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offers a host of expert services ranging from web design to search engine optimization and copywriting to pay-per-click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focuses on customer satisfaction at all times. To find out more, visit https://www.cartoozo.com/.