The printing industry is dependent on a plethora of substrates. Hence, there is constantly emerging demand for inks that are compatible to a wide range of substrates, such as paper, vinyls, fabrics, glass, ceramics, and metal. Interactions between the ink and the substrate is a crucial process in the printing industry. The interactions can be divided into two sub types: desirable and non-desirable. Desirable interactions process comprises complacent ink adhesion, colorfastness, lightfastness, weather and moisture resistance, and printability. However, if the interaction fails at one or more of the said parameters, it falls under non-desirable interaction. Thus, aforementioned factors play an important role in the choice of inks for a particular substrate which are fundamentally different in structure.
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The printing ink industry is witnessing a massive transformation from conventional to digital printing, due to various factors such as need to curb pollution, stringent government regulations on inks containing harmful chemicals, and growing inclination toward circular economy. The increased installation of inkjet printers, primarily in the textile and packaging printing industry, has driven the market over the time. Moreover, the growing demand for improved image quality in several industries such as cosmetics, food and beverage, jewelry, and fashion advertisements is expected to bolster the demand for next-generation printing ink in the next five years.
The growth in the global next-generation printing ink market is attributable to the ongoing demand for efficient printing methods which are less time and energy consuming. The increasing number of application areas for printing ink products has led to the surging demand for various types of next-generation inks, such as UV-cured, latex based and aqueous inks for apparels and garments, labels, printed ceramics, signage production, transactional, and security printing. Inkjet printers are increasingly being adopted in various industries such as advertisement, ceramic, packaging, where high print quality is required. In addition, low variants of multifunctional inkjet printers are being increasingly used due to cost-effectiveness, further fueling the demand for multifunctional inkjet printing technology.
North America is currently the largest region in value terms across the globe. Government regulations to promote adoption of sustainable products are propelling the demand for high quality water-based, UV-cured, Eco-solvent and latex-based inks. The U.S. is the leading country in the next-generation printing ink market in North America. Factors such as growing demand for fabric and garment printing coupled with stringent regulation for food-safe inks are expected to drive the market growth of next-generation printing inks the country.
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A steep decline in the usage of conventional printing technologies is expected in the next five years, due to the increasing competition and technological advancements in the printing industry. Therefore, printing ink manufacturers are focusing toward the adoption of highly efficient next-generation ink products to increase their revenue and geographical presence to achieve better position in the global ink market in coming years.
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