Meat and the dairy products traceability is growing at a fast rate, due to the rise of related products sold mainly at the retail stores. There has been an increasing need of new traceability systems majorly among the meat, fresh produce, and dairy products, due to the increasing number of food recalls among the fresh produce and other products.

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The contribution of barcode segment is due to the advancement of new technologies such as DNA barcoding, genetically modified organisms (GMO) labeling, Inkjet printers and others in countries, such as U.S., Australia, China, and others. Food traceability systems are most widely used by the food manufacturers and retailers, in order to track food products from the stage of production to the end delivery. The food manufacturer and retailer segment dominate the market due to the rapid adoption of new technologies by the manufacturers in the industry.

Asia-Pacific and Japan (APJ) dominated the global food traceability market in 2019 and is anticipated to uphold its dominance throughout the forecast period. The market in Asia-Pacific and Japan is majorly driven by the growing population and need for the rapid adoption of food traceability systems in most of the APAC countries.

The competitive landscape of the food traceability market consists of different strategies undertaken by major players across the industry to gain market presence. Some of the strategies adopted by food traceability providers are new product launches, business expansions, partnerships, and collaborations. Among all the strategies adopted, partnerships, collaborations and joint ventures have been the most prominent strategy adopted by the food traceability manufacturers.

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The competitive landscape provides an organization with the edge to understand its key business strategy in the industry, its current competitors, and potential future competitors that might have made their way into the market. This section details the latest strategies and developments adopted by the key market players in the global food traceability market. In order to lead the market as well as engage in the process of market growth, a company needs to bring new products to the market, invest toward innovations, and collaborate with other top tier-1 component providers to further strengthen its market position.

The global food traceability market has witnessed several strategic and technological developments in the past few years undertaken by the different market players to attain their respective market shares in this emerging domain. Some of the strategies covered in this segment are product development and innovation, partnerships and collaborations, business expansions and investments, and awards and recognition. The preferred strategy for the companies has been partnerships, collaborations, and joint ventures to strengthen their position in the global food traceability market.

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