Not long ago I got a tweet from one of my Twitter buddies about how a digital media agency should not be using their Twitter account, it basically stated: 'Dear Digital Media Agency, don't connection to yr twitter account from yr landing page when you've a) not tweeted since before xmas b) follow no users.' This sentence rang valid with me and I think it is a very valid point. Fundamentally, if as an advanced media agency you are not updating your twitter page on a regular basis then you should not be drawing attention to it by having a link on your digital media agency website home page.

This reminded me to remember a remark made by a partner sometime prior about a digital media agency practicing what it preached. A digital media agency that does not actively embrace at least one form of social media does not hold any credibility in my eyes. Nearly all digital agencies have cool and stylish websites and how a digital media agency that does not (and there are few of them about) get any digital work is a puzzle to me.

An organizations site is generally the primary port of call from a potential client, so you would figure it would be a no brainer for a digital media agency to have a site that mirrored their business and way to deal with their work. In the event that you are an agency that specialists in digital, at that point having a poorly conceived and built site would not be a decent notice. There is a tendency by some agencies to have an over confused site with loads of flash imagery and bells and whistles however next to no quality content. A digital media agency website should be aesthetically appealing but also very functional.

The site needs to grab the visitor's attention and make them to need to take in more about the agencies work. It is vital that the site has a prompt visual effect, but also contain the content that a potential customer will search for. The digital media agency should guarantee that the data a client requires is anything but difficult to discover else they will simply look elsewhere on the internet.