The Latin America Sports Drink Market was worth USD 690 million in 2016 and estimated to be growing at a CAGR of 4.1%, to reach USD 850 million by 2021. Sports Drinks are beverages whose stated purpose is to help athletes replace water, electrolytes, and energy before or after training or competition.
Athletes actively training or fitness enthusiasts lose electrolytes by sweating and expending energy. A stated purpose of sports drinks, which provide many calories of energy from sugars is to improve performance and endurance.
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The Latin America Sports Drink Market is driven by factors including the keen interest of the millennial generation in sports, inclination towards fitness, increasing disposable incomes and willingness to pay for health products. The increasing number of fitness centers and health clubs also contribute to the growth of the market. However, the growing inclination of the market towards organic and natural products due to lesser side effects acts as a constraint on the growth of the market
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The Latin America Sports Drink Market is segmented on the basis of type, Ingredients type, packaging and by distribution channels. On the basis of type, the market is segmented into isotonic, hypertonic and hypotonic. On the basis of ingredient types, the market is categorized into Aqua/Water and Additives. The additives segment is further divided into sweeteners, polysaccharides and oligosaccharides, flavors, acidulates and others. On the basis of packaging, the market is segmented into bottle, can, and others. On the basis of distribution channels, the market is divided among modern grocery retailers, traditional grocery retailers, and non-grocery specialists.

Latin America Sports Drink Market region includes countries such as Brazil, Mexico, Argentina, and remaining countries of South America. The huge rise in spending in the Sports Drink market has increased the demand in the market. Brazil is one of the largest markets in this region followed by Mexico, Argentina, and Columbia. The availability of large customer base with rising disposable incomes is set to drive the market in the foreseeable future.

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The major players operating in the Latin America sports drink industry include PepsiCo, Coca-Cola, 100Plus, Lucozade, Sportade and Pocari Sweat, 8.5 Living Essentials, Cloud Extreme Drinks Co., Abbott Nutrition Co, AJE Group, Arctico Beverage Company, Brtivic PLC, Champion Nutrition, D'angelo, Fraser & Neave Holdings BHD, GlaxoSmithKline PLC.


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