Amidst the stock market meltdowns, coronavirus scares and social distancing, with leaving the confines of your home becoming a luxury— and punishable in certain parts of the world, there is a peculiar glimmer of hope awaiting in the plethora of opportunities these trying times have to offer. We here at Loud Mob Media believe that the personal branding space which has come to light with a renewed sense of promise and necessity.
The Personal Branding Phenomenon
Gone are the days when only public figures and fortune 500 companies needed a strong brand presence. A search across the search engines and social media channels reveals an increasing number of influencers, content creators, business consultants and thought-leaders meticulously building their personal brands both online and offline. Being anonymous and down-playing, whilst being a nameless part of a larger corporation is no longer a smart move.
“If you can get people to love you just as much as they love a brand, that's a powerful thing when it comes to looking for a job and being successful in an interview.” expressed Tariq.
The Coronavirus Effect
As coronavirus cripples life as we know it — and our sanity, the pandemic continues to send web and social media activities soaring. Since 2020 began, almost 2 billion people have been asked to self-quarantine, work from home and social distance for an indefinite span of time —and this recent lockdown style lifestyle has people turning to the internet for advice and information, just as much as they seek escapism via steady entertainment.
This frame of window is an interesting time for personal branding to fortify its value in the midst of skyrocketing social media engagements. The coronavirus crisis stands to present a
Seize The Opportunity
The anxiety, uncertainty and grimness is understandable. Life has changed drastically in just a span of a few short weeks. However as things stand with the coronavirus epidemic, we are presented with two ways of approaching this once-in-a-century predicament, you can either get side-tracked and let the situation overwhelm you or you can sail through this in a highly proactive and strategic manner— the latter of which cannot be stressed upon enough. Marketing is all going to be about connecting with your audience and pushing yourself as a brand that can be recognised and is relatable.
• Understand your brand and audience. Although obvious and overstated, this is the foundation upon which the personal brand is built. Personal brand owners can take this time to reassess their values, goals and develop a better understanding of their audiences in light of the recent events. Give them the graphics that they would want to see or are looking for. Get creative in the ways you study audience behavior and find patterns by studying insights.

• Use social media in a positive manner. It’s important to disconnect from the negative and misleading content permeating social media channels, instead refer to trusted sources to stay informed ever so often and use social media channels to network, join groups, stay in touch with family and friends, and indulge in positive support and humour. Make some funny graphic based memes if you think that would bring about a positive change in the attitude of your audience.


• Remain objective. As a personal brand owner, participating in controversial social media conversations does more harm for your personal brand than it fosters engagement on a personal level. Especially when the pandemic is changing everything we think we know by the hour. Stay neutral and stay informed.

• Use social media for learning. Curate a creative Instagram and twitter feeds, follow business accounts and public figures in line with your current career learning goals, and engage in their daily content. Discover empirical content on a variety of business and market related topics on LinkedIn, Organise blogs in your category of interest in your favourite feed curation app, and while you’re at it make sure you’re building your personal brand by social sharing.
• Use your time to finesse your social media profiles. Everything from the way you present, brand and market yourself, to your creatives, written content and skills displayed shape your personal brand. Personal brand owners can use this time to improve their professional profiles on LinkedIn and other channels. For instance, showcase your philosophy, motto or a quote that you resonate with through your LinkedIn banner.

• Foster real relationships. Thank everyone who retweets on Twitter or comments on your Instagram posts. Share content from other personal brand owners, influencers, content creators and anyone who's work resonates with you. Strive to develop meaningful relationships in this time with those who can help you and those who you think you can help. Discover and follow someone new every day.


• Make new connections on Linkedin. Send personalised invitations telling them how you know them and why you would like to connect. Use this time to re-connect with people you already know, wish them good health and strengthen your network. Connect with people you already know. ‘Follow’ other professionals to learn from their careers.

• Be consistent. Explore, read, connect, respond and share every single day in your working week. A successful personal brand is, to a large extent, a product of diligent consistency. Keep sharing everything that piques your interest.


• Curate Content. And at last, but most importantly, keep curating content, answer your followers’ questions, Write or speak on big emerging trends in your niche, be a figure of authority and maintain a constant voice, social share what you’re learning, thinking and doing. Create content which helps your audiences deal with COVID-19 with utmost sensitivity and authenticity. Personal brands can be a channel of escapism for the audiences and should curate content in this line, which fits the brand language and style.

• Engage. Keep things engaging and interact more than you normally would to harness the power of community building in this time of isolation where the audiences are seeking digital socialising. Going live and interacting with the audience is one of the best strategies to provide human connection in this time of isolation.
We here at Loud Mob Media work closely with brands of all kinds from personal brands, small scale companies to MNCs. We believe that these are extremely trying times and all that we can do is to make the most of it and come out stronger. We are a team of marketing mavericks, sharp-witted strategists, visionary designers, motion maniacs and geeky coders. We believe in the power of compelling storytelling and bring it all to life with innovative designs, strategies, digital content and marketing. We love working with brands who are new age, adaptive and think differently — across entertainment, technology, lifestyle and retail among other industries. We create engaging experiences that attract attention and audiences, drive business and acquire fans.
About Us
'We are design, strategy and content creators. Our work includes designing, branding, marketing and building technologies for a range of industries including entertainment, music, fashion, retail and others. We have a team of talented artists, motion designers, strategists and geeky coders. We are nimble and responsive in a constantly changing industry.
Contact Us
Loud Mob Media
Email: [email protected]
Website: https://loudmob.media/