Global Health Supplements Market – Overview

Health supplements are a diverse group of products that consumed for the purpose of supplementing the diet as well as enhancing health. Health supplements typically made up of ingredients derived from natural sources. However they are not meant to prevent, cure, treat, or alleviate the symptoms of medical diseases or conditions.

According to the report by Market Research Future (MRFR), the global health supplements market is expected to surge at a CAGR of 7.8% during the forecast period (2017-2023).

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Drivers and Restraints

One primary factor that the growth of the health supplements market could be chalked up to is the increased marketing toward women by supplement manufacturers. Growing awareness regarding the importance of taking preventative measures related to health, coupled with the increasing size of the aging population worldwide is highly instrumental in the growth of the health supplements market. Also, the continuously growing influence of media advertising about pharmaceuticals along with the significant advancements in the products are are having a tremendous influence on the health supplements market.

While the market for health supplements is experiencing positive growth, factors such as negative publicity and false claims made by marketers and manufacturers could deter the said growth in coming years.

Latest Industry Updates

October 2018 – The customized vitamin brand, Persona, has recently launched two dietary supplements along with a mobile app, aimed at consumers who prioritize their health and capitalizing on the growing consciousness regarding health improvement.

Jan 2017 Galaxy Scientific Nutrition in India launched prebiotic soluble fiber dietary supplements, MyFy.

Industry Trends

A key trend permeating the market for health supplements is the growing popularity of organic supplements. Organic diets are outpacing regular food at a steady pace, with millennials accounting for a sizeable portion of the consumers across the world. Hence, a number of companies are now focusing on producing more organic certified supplements to gain a competitive advantage in the health supplements market.

Key Players for Global Health Supplements Market

BASF SE (Germany), E. I. du Pont de Nemours and Company (U.S.), Alticor Inc. (U.S.), The Nature's Bounty Co. (U.S.), Abbott Laboratories (U.S.), Herbalife International (U.S.), GlaxoSmithKline Limited (U.K), Bayer AG (Germany), Glanbia plc (Republic of Ireland), are few of the players in the health supplements market.

Market Segmentation

The global market for health supplements is segmented on the basis of types, application, ingredients and end user.

By type, the market is segmented into dietary supplements, bodybuilding supplements, eye health supplements, specialty supplements, and others. The market for dietary supplements is growing at a health rate due to rising alertness regarding calorie reduction among athletes and gym professionals, promoting the application movement, especially in sports nutrition industry.

By application, the market is segmented into cardiology, rheumatic disorders, allergy, and others.

Ingredients-wise, the market is segmented into vitamins & minerals, amino acids, botanicals, enzymes, and others. Growing consumer awareness about the importance of vitamins & minerals, amino acids, botanicals, enzymes, as well as other components present in health supplements is expected to bolster the development of all these segments during the forecasted period.

Based on end-user, the market is segmented into hospitals, clinics, research centers, and other.


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