The NBA is taking note of these new audience and what they're seeking


Posted September 1, 2021 by Bestmengqin

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There's also the question of whether NBA 2K could be used in a bid to draw new basketball fans, something Ted Leonsis, Washington Wizards owner and media mogul has suggested. In fact, Donohue has his own example, rather closer to his home.

My son was playing in 2k and suddenly, he approached me. He started quoting the Warriors roster, Steph Curry, and I was like, "How is it possible that he's awake until 10 o'clock every night to watch these games? He's seven years old!" He's learning all about 2K and who's a good player based on their ratings in 2K.

Donohue claims this is the "transformation" in the way young people consume content and how that is changing. The NBA is taking note of these new audience and what they're seeking. Donohue affirms that esports is different than traditional sports in that they have the voice and power of the fans.

Twitch chat functions that appear on Twitch broadcasts are one example of this. "The Twitch chat function is continuously active and we watch it to ensure that we keep our fans engaged However, it's also a great way to get immediate feedback and make adjustments to our broadcasts... We're talking about "hey we want the fans to see an angle for the camera and behind-the scenes content" which is described by Donohue as "almost becoming an expectation of the younger audience, it is that you're listening."

The NBA 2K League does not need to adhere to the conventional restrictions
The main benefit is the fact that it can be played anywhere. This does not just allow for the new draft process but also allows for international markets to be explored. The NBA has been doing a great efforts to expand its international profile but to date, it has only been playing games on a single basis in places like Paris, London and China. The long-rumored dream of international divisions are not a reality, but a fantasy.

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Last Updated September 1, 2021