Market Definition
Kefir is a fermented, refreshing beverage, which is popularly consumed based on its nutraceutical properties. Kefir contains probiotic bacteria, which imparts vital health benefits. It also contains vitamins and minerals essential for body’s proper metabolism. Consumption of the product promotes healthy digestive system and also helps in boosting the immune system. Kefir is prepared with the help of kefir grains, which can be yeast or bacterial fermentation starter or inoculum. The major ingredient is milk (sourced from cow, goat or sheep), soy, coconut or rice. Rising consumption trend of conventional health beverages is projected to propel the growth of kefir market on the global level.

Market Scenario
Rising health consciousness among the consumer’s is adding fuel to kefir market. It is widely recommended to improve the bowel movement of patients having gastric problems. The consumers having high inclination towards healthy lifestyle consume kefir as a health supplement based on its rich protein content. Improving economic conditions and rising awareness about the traditionally consumed healthy beverages is found to spur the market demand for kefir globally. High focus on R&D has resulted in product improvisations due to which frozen kefir is also made available throughout. High availability of kefir grains through e-commerce is projected to support the sale of the product worldwide.

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Key players have more inclination towards the production of organic Kefir to suffice the growing demand from consumers forchemical-free food and beverages. This has further led to increased sale of the product. Rising tread of consumption of ready to drink healthy beverages has also increased the sale of Kefir on a global level.

Intended Audience
•Dietary supplement manufacturers
•Health beverages Manufacturers
•Retailers, Wholesalers
•E-commerce Companies
•Traders, Importers and Exporters
Key Findings
•Consumption of kefir as a dietary supplements will be growing at a higher rate during the forecast period owing to rising health consciousness among the consumers
•Top exporters of Kefir include the France, Poland, the U.S., Germany, and the Netherlands
Segments
Kefir has been segmented on the basis of flavor, which comprises regular, flavored. Regular kefir is found to hold a major share owning to ease in production and high demand for naturally flavored kefir.
Kefir has been segmented on the basis of type, which include milk kefir, water kefir, others. Among these segments, milk kefir dominates the global market based on high demand for traditionally produced kefir.
Kefir has been segmented on the basis of application, which comprises of dietary supplements, dips & sauces, beverages, frozen desserts, and others. Application of kefir in healthy beverages holds a major share based on the high demand for health drinks throughout the globe.

Regional Analysis
The global Kefir market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Europe accounts for the major market share followed by North America. High demand for healthy drinks from the countries of these regions is influencing the high production volume of Kefir. Owing to changing food consumption pattern, kefir market is projected to generate high revenue during the given forecast period.
Furthermore, rising health awareness and increasing disposable income will support the sale of kefir across the regions during the assessment period. The major importers of kefir include the U.S., the U.K., Belgium, Germany, and Canada.

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Key Players
Some of the key players profiled in the global kefir market are Danone SA (France), Lifeway Foods Inc. (U.S.), Fresh Made, Inc. (U.S.), Nourish Kefir (U.K.), Kenmare Living Foods (Ireland), The Hain Celestial Group (U.S.), and Wallaby Yogurt Company (U.S.)

The global kefir market is segmented under the following regions mentioned below

North America
• U.S.
• Canada
• Mexico

Europe
• Germany
• France
• Italy
• Spain
• U.K.
• Rest of Europe

Asia-Pacific
• China
• India
• Australia
• Japan
• Rest of Asia Pacific

Rest of the world
• Brazil
• Argentina
• Saudi Arabia
• South Africa
• Others


The report for global kefir market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different markets segments and regions.