Every day, millions of shots and videos are published on Instagram alone, most of which are made with smartphones and viewed directly from the screens of mobile devices. According to the Canon Ambassador Clive Booth, photography is inexorably undergoing a devaluation phase, where, however, the individual printed images acquire greater beauty and place themselves in interesting contrast with the crowded social media. When it comes to the best quality Printing in Sydney these printers are the must haves.

"Nobody hangs the social media bulletin board on the wall. It is precisely because of the huge amount of content that is spread per month, per minute, per second, that the press is becoming more and more valuable," notes Clive, who has spent 20 years working as a graphic designer before becoming a professional photographer and director. "The press is tactile. The press is personal. The press generates a tangible perception of quality ... I happened to give printed photos to people and see their reaction, it was really powerful".

To obtain professional quality and greater creative control over photo printing, it is good to start producing your own photos, by switching to a professional photo printer . Canon Inkjet Specialist and print expert Suhaib Hussain emphasizes the importance of quality. "When a photographer realizes that he needs the best quality and total control over the production of the image, a professional printer is absolutely essential", he says.

In this article Clive and Suhaib offer their expert tips on how to self-produce professional photographic prints, illustrating the advantages of creating an optimized workflow within your walls.

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