As per our researchers, the manuka honey industry offers a significant opportunity due to rising demand for natural and herbal components. The rising desire for natural food and cosmetic products, combined with a shift in people’s personal consumption patterns, is a driving force for the manuka honey industry.
Because of the enhanced functions and application of manuka honey, researchers and pharmacists all over the world are striving to uncover its potential in medicinal formulations. The significance of organic goods has been recognised as a result of growing awareness of organic certifications and a demand for high-quality products, as well as worrisome health problems. This is expected to amplify the demand and promote the Manuka Honey market growth during the forecast period.
COVID-19 Impact: Negative Commercial Business Sales Observed amid Pandemic
The global impact of the COVID-19 pandemic on the market has recorded to be affirmative. The epidemic has had a significant impact on the manuka honey industry's growth. The manuka honey business has also been affected by the epidemic.
The unexpected closure of national and international borders has disrupted operational efficiency and value chains, resulting in revenue losses and harm.
Raw material supply has been impeded by interrupted value chains, which is affecting manuka honey production. However, as economies prepare to restart their operations, manuka honey consumption is likely to increase. The emphasis on just-in-time production, on the other hand, is a worrying issue impeding market growth.
Report Coverage
The market research provides a comprehensive analysis of the industry's overall picture and segments. The research provides a thorough examination of current industry trends and potential possibilities. It also includes an in-depth examination of regional insights and how these aspects influence the industry in each location. The impact of the COVID-19 pandemic is included for a better understanding of the market's potential risks. The following study discusses the leading companies' effective tactics and how they generate market growth.
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Segmentation
Manuka honey is segmented into four types: UMF 5+/MGO 83 mg/kg (ppm), UMF 10+/MGO 263 mg/kg (ppm), UMF 15+/MGO 514 mg/kg (ppm), and UMF 20+/MGO 829 mg/kg (ppm) (ppm). In 2020, the UMF 15+/MGO 514 mg/kg (ppm) segment held the most market share, while the UMF 20+/MGO 829 mg/kg (ppm) segment is anticipated to grow at the fastest rate during the forecast period. UMF 15+/MGO 514 mg/kg (ppm) MGO (methylglyoxal) levels in manuka honey are at least 514 mg/kg. It's a top-of-the-line pure manuka honey with top-of-the-line efficacy. UMF 15+/MGO 514 mg/kg (ppm) manuka honey has a herbaceous flavour and a dark colour due to the high UMF level of manuka concentration.
The distribution channels of the manuka honey market is supermarkets/hypermarkets, convenience stores, internet retailers, and others. The manuka honey market is segmented into organic and conventional categories based on nature. The manuka honey market is segmented into three categories based on application: digestion & inflammation treatment, wound-care& skincare products, and others.
Drivers and Restraints
Increasing Use of Manuka Honey in Medical Industry to Drive Market Growth

Honey is also included in the natural medicines comprehensive database as a possible therapy for wounds and burns. These characteristics have contributed to the widespread use of manuka honey for medical purposes, resulting in increased demand. Manuka honey is widely utilised in the cosmetics sector, in addition to the food and pharmaceutical industries. There has been a huge growth in the demand for beauty goods as economies have grown and disposable income has increased.
The manuka honey industry offers a significant opportunity due to rising demand for natural and herbal components. Honey is also included as a potential treatment for wounds and burns in the Natural Medicines Comprehensive Database. These qualities have aided in the increasing usage of manuka honey for medicinal purposes, resulting in rising demand. Manuka honey is used extensively in cosmetics, as well as the food and pharmaceutical industries. As economies have expanded and disposable income has increased, the demand for beauty products has skyrocketed.
Because of the growing demand for natural and herbal ingredients, the manuka honey business presents a considerable opportunity.
Regional Insights
During the projected period, Asia-Pacific is predicted to lead the manuka honey market. The increasing number of honey uses in the region, as well as the existence of a large number of manufacturers and concentrated production in the region, has resulted in increased demand for market expansion. North America is expected to expand at the highest rate throughout the projection period, with the United States leading the way.
Competitive Landscape
Innovative and Advanced Tactics Adopted by Key Players to Sustain their Position
Arataki Honey, COMVITA, Capilano Honey Ltd., Kirksbees Honey, Midland Holdings, Manuka Health, Oha Honey are among the companies that sell manuka honey. The top corporations use mergers and acquisitions, as well as research and development, to increase their client base and obtain a substantial portion of the worldwide market, while also maintaining their brand identity.
Industry Development
April 2021: A manuka honey meeting between Australia and New Zealand is hoped to resolve a thorny trademark dispute.
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List of Key Players Covered in this Market Report
• Comvita
• Watson & Son
• Manuka Health
• Pure Honey New Zealand
• Arataki Honey
• Streamland
• Ora Honey
• Capilano
• NaturesWa
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