Cloud-based video conferencing is also known as video conferencing-as-a-service (VCaaS) that allows two or more locations to communicate via simultaneous two-sided audio & video transmissions. In cloud solutions, the cloud server is used to transfer, access, and storage data. Video conferencing is different service from videophone calls as the former is designed to process many locations rather than individuals. VCaaS provides benefits of high-quality HD video conferencing technology without any foremost investment in infrastructure, hardware, and network. The cloud-based video conferencing makes video transmissions straightforwardly accessible to anyone at any point of time from anywhere.
Cloud video conferencing services provide higher availability & accessibility to end-users, as the infrastructure is managed or maintained at the service provider’s site. Moreover, the increasing trend of a mobile workforce and Bring Your Own Device (BYOD) has led to extensive adoption of cloud-based video conferencing services.
Cloud Video conferencing provides an efficient & cost-reducing mechanism to maintain reliability, distinct synchronous & non-synchronous communication functions. Cloud Video conferencing is the technology that allows two or more individuals to converse efficiently in real time. It improves the experience of connectivity and reducing travel costs resulting in increased demand from IT industries.
According to study, “Global Cloud Video conferencing Market to reach USD XX million by 2026” the key companies operating in the global cloud video conferencing market are Microsoft Corporation, TKO Video Communications, Cisco Systems, Inc., Avaya Technology Company, Zoom Video Communications, ZTE Corporation, BlueJeans, SONY Corporation, NEC Corp, Vidyo Inc., Arkadin, Starleaf, VEEDEEO‎, Tely Labs Inc., Lifesize, Kedacom and Yealink. Key vendors are currently focusing on introducing advanced software & integrating new capabilities within the software to enable video conferencing across company boundaries and to meet the need to manage video delivery and quality.
Based on type, market is segmented as integrated, tele-presence and others. In addition, based on application, market is segmented as consulting/professional services, education (public/private), manufacturing, government (non-military), healthcare and financial services.
The cloud video conferencing market is driven by growth in use of cloud-based solutions, followed by rapid globalization & remote workforce management, increase in need for unified communication solutions, emergence of the 3D technology in video conferencing solutions and increase in user demand for improved web-based applications. However, high bandwidth requirement and high initial cost may impact the market. Moreover, increase in penetration of online educational cloud video conferencing is a key opportunity for market. Furthermore, growth in adoption of Bring your own device (BYOD) is a major trend for market.
Based on geography, the North-American region holds major share in global cloud video conferencing market owing to presence of major market players in the region coupled with presence of well-established businesses in the region. Whereas, the European and Asian-Pacific regions are anticipated to depict higher growth rate due to increase in adoption of cloud-based solutions, rise in adoption of cloud-based Cloud Video conferencing solutions coupled with increase in video activated cell phones to have created a burgeoning over the forecast period. In near future, it is projected that the global cloud video conferencing market will be reached at rapid pace on account of increase in benefits associated with cloud video conferencing such as no need to install software and hardware during the forecast period.

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