Major players in the hand towel market are Kimberly-Clark, Procter & Gamble, SCA, Hengan, Vinda, Asaleo Care, Sofidel, Georgia-Pacific, WEPA, and Metsa Tissue.
The global hand towel market is expected to grow from USD 3.4 billion in 2019 to about USD 5.1 billion in 2020 as there is an increased awareness about hygiene and use of disposables towels due to the Covid-19 pandemic across the globe. People prefer disposable paper towels over the reusable cloth ones to curb the spread of infection. The market is expected to stabilize and reach USD 4.4 billion at a CAGR of 7.2% through 2023.
The Global Hand Towels Market consists of sales of hand towel, which is a rectangular piece of absorbent paper made from tissue paper instead of cloth. Paper towels soak up water because they are loosely woven which enables water to travel between them, even against gravity (capillary effect). Paper towels can be individually packed (as stacks of folded towels or held coiled) or come in rolls. Paper towels have similar purposes to conventional towels, such as drying hands, wiping the hands or face, windows, dusting, and cleaning up spills.
In September 2019, Cascades, a leading Canadian company that manufactures packaging and tissue products acquired the assets of Orchids Paper Products for USD 207 million in cash. This acquisition will benefit Cascades in its strategic long term growth plan in tissue platform. It will enhance the ability to serve customers, increase the quality of the products, and improve the profitability of the company. Orchids Paper Products is a consumer products company based out of the USA that produces and markets paper towels, bathroom tissue, paper napkins, and other related products.
The Global Hand Towels Market has been geographically segmented into North America, Western Europe, Asia-Pacific, Eastern Europe, South America and Middle East & Africa. North America was the largest region in the hand towels market in 2019.
The hand towel market covered in this report is segmented by product type into rolled paper towels, boxed paper towels, multifold paper towel and by application into residential, commercial.
The increasing awareness about hygiene in countries across the world is a key factor driving the growth of the hand towels market. Hygiene and sanitation are essential for preventing and controlling the spread of many dangerous human diseases including cholera, diarrhoea, Ebola and now Corona virus. Regular hand-washing with soap is one of the most effective ways of avoiding or reducing COVID-19 spread without vaccine or cure. A recent poll has indicated that French citizens might be at high risk for viral infections in the form of corona virus (Covid-19) due to a lack of good hygiene practices. Therefore, the increasing awareness about hygiene in the developing countries is expected to drive the growth of the hand towels market.
The manufacture of forest-friendly paper towels is gaining traction. Forest-friendly paper towels are those that are manufactured without the cutting down of forests. These papers are made from a mixture of bamboo and sugarcane. For instance, Who Gives A Crap, specializing in environmentally friendly, zero waste, safe and plastic-free household products manufactures environmentally friendly paper kitchen towels that are made of tree-free products and give value to money. They are super durable 2-ply towels that can clean-up very well.
The commercial places such as hotels, restaurants and workplaces are replacing hand towels with hand dryers, restraining the growth of hand towels market. The growing environmental concern to save trees led to adoption of hand dryers replacing hand towels as they require enormous amount of pulp from the trees to manufacture hand towels. according to the study by The Slate and Climate conservancy, using hand dryers is a greener choice and emit less greenhouse gases that emits 9 to 40 grams of carbon dioxide when compared with hand towels, which emits 56 grams of carbon dioxide.
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Ankur Gupta, Head Marketing & Communications