A report from Transparency Market Research, titled “Kombucha Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2023”, states that the global kombucha market is expected to expand at a rapid pace during the period between 2016 and 2023 due to increasing demand for kombucha and the growing awareness among people to consume healthy food and beverages.

Around the globe, millions of people have been drinking fermented tea for many years by giving it various names and appreciating its probiotic benefits and energizing attributes. Kombucha is one such health drink, made from fermented tea and sugar. Kombucha can be used as an ingredient to impart different flavors to drinks. Each kombucha culture contains different strains of yeasts and bacteria. The global kombucha market is expected to be the fastest-growing market in the functional beverages category.

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Increasing awareness among people to add healthy food and beverages to their daily diet is the main factor driving the global kombucha market. Companies operating in the global kombucha market are expected to register more demand for kombucha in the years to come. Changing lifestyles and increasing health concerns have led to the growth of demand for natural and healthy food and beverages over the past few years. The global kombucha market is segmented on the basis of geography, flavor, and type of microorganisms used in its manufacturing. By type, the global kombucha market is classified into bacteria, yeast, and mold.

Based on flavor, the global kombucha market is divided into citrus, berries, herbs and spices, apple, coconut and mangoes, flowers, and others.

By geography, the global kombucha market is divided into Europe, North America, Asia Pacific, and Rest of the World. In 2014, in terms of revenue, North America dominated the global kombucha market. However, due to the increasing demand for kombucha in all Asian countries, Asia Pacific is expected to be the largest regional market in the global kombucha market in the years to come. The introduction of new kombucha products by the new entrants is expected to make the global kombucha market more competitive in the years to come.

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Currently, there are many new international and domestic players manufacturing kombucha. Many established brands in the beverages industry are focusing on entering into the global kombucha market. Considering the health benefits of kombucha, governments of various nations are taking efforts for the production and marketing of kombucha across various locations. Made of water, sugar, and kombucha culture, kombucha is emerging as one of the popular health drinks across the globe.

Millennium Products, Inc. (U.S.), The Hain Celestial Group (U.S.), Kosmic Kombucha (U.S.), Townshend’s Tea Company, Red Bull Gmbh (Austria), Nesalla Kombucha (U.S.), Kombucha Wonder Drink (U.S.), and others are some of the leading players in the global kombucha market. The market-leading players are adopting various strategies such as mergers and acquisitions, product development, partnerships, and expansion of existing manufacturing plants to strengthen their contribution and position in the global kombucha market in the years to come.