Transparency Market Research (TMR) has added a new report to its repertoire of publications about the food and beverage industry. The new report analyzes the global dietary supplements market in its entirety, covering the competitive, geographical, and economic dynamics of the market. The report is titled ‘Dietary Supplements Market - Global Industry Analysis, Size, Share, Trends, Analysis, Growth And Forecast 2014 – 2020.’

Dietary supplements are various products consumed orally along with a regular diet to enhance the nutritional profile of one’s dietary intake. This may include increasing the amount of a certain nutrient ingested by the person or taking a supplement to prevent certain health disorders. The nature and amount of the dietary supplement depends on the individual makeup of the consumer’s body and their medical profile.

The global dietary supplements market has witnessed rising demand in the last few years due to the combined effect of a number of factors. TMR analysts have described the qualitative and quantitative impact of each factor on the global market in the report.

The rising aging population around the world is among the major drivers propelling the global dietary supplements market. The elderly are more likely to fall prey to nutritional deficiencies and diseases arising from the same due to the decline in the performance of the human digestive tract with age. Thus, many elderly people need dietary supplements to boost the intake of vital nutrients. This is driving demand from the global dietary supplements market. Infants, children, adults, and pregnant women are other segments of the global dietary supplements market based on consumer type.

The rising awareness among consumers about general well-being is also responsible in no small part for the growing demand from the global dietary supplements market. The increasing financial clout of the modern urban consumer has also helped consumers proactively enhance their nutritional profile, thus driving the global dietary supplements market. The hectic lifestyle of today’s consumers is also conducive to usage of dietary supplements, since consumers can’t always spend sufficient time to prepare elaborate and nutritionally sound meals. This has been a major factor driving the dietary supplements market in developed countries.

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The major types of dietary supplements enjoying steady demand are amino acids, minerals, vitamins, herbal products or botanics, and enzymes. The increasing awareness about the medical benefits of fish oil has boosted the demand for amino acid supplements, while vitamins have always been among the dominant segments of the dietary supplements market due to the high prevalence of vitamin deficiency disorders around the world.

Regionally, the global market for dietary supplements has witnessed the highest demand in the U.S., India, and China. The rising income of consumers in the latter two countries is responsible for the high growth rate of the Asia Pacific dietary supplements market, while the high health-consciousness of consumers in the U.S. has been crucial in making North America a dominant market for dietary supplements.

The report also examines the competitive dynamics of the global dietary supplements market, in order to give readers a compete view of the expected trajectory of the market. Companies such as Herbalife Ltd., Bayer Healthcare LLC, Abbott Nutrition, BASF, Lonza Inc., Novartis AG, Amway, NOW Foods, and A1 Supplements are profiled in the report.