Breakfast cereals are a wide variety of cereal products consumed all over the world, majorly as a breakfast item or a snack. Breakfast cereals originated and were popularized mainly in the U.S., but in the past few decade they have spread to all developed economies as well as most developing economies. The increasing preference for Western dietary patterns in developing countries has led to significant growth of the global breakfast cereals market in recent years.

The report examines the global breakfast cereals market’s historical figures, illustrating its growth trajectory to its present form. The past and present market figures regarding value and volume are analyzed to present a reliable estimate of the global breakfast cereals market’s growth trajectory in the period from 2013 to 2019. Trusted analytical tools such as SWOT analysis, Porter’s five forces analysis, and market attractiveness analysis have been used in the report to ensure the accuracy of the data presented in the report.

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Overview of the Global Breakfast Cereals Market

According to detailed research conducted by TMR analysts, the global breakfast cereals market was worth US$32.5 bn in 2012. The high value of the breakfast cereals market can be attributed to its cosmopolitan spread and steadily increasing demand. The market is expected to exhibit a steady 4.1% CAGR from 2013 to 2019, reaching a projected value of US$43.2 bn by 2019.

Breakfast cereals are of two types: hot and ready to eat (RTE). Due to the minimal preparation required for RTE breakfast cereals, they enjoy immense popularity in North America and Europe. A whopping 85% of the demand for breakfast cereals from these two developed regions consisted of RTE cereals. In contrast, the traditional preference for a hot breakfast in Asia Pacific has led to better prospects for the hot cereals segment in Asia Pacific. Hot cereals are further expected to rise in demand over the forecast period. By the end of the forecast period, hot cereals are expected to account for 18% of the global breakfast cereals market.

Geographically, North America and Europe account for the majority of the global breakfast cereals market at present, due to the early adoption of breakfast cereals as the standard breakfast fare. In contrast, the Asia Pacific market for breakfast cereals has been a late bloomer and has shown impressive growth rates in the past few decades. Over the forecast period, the Asia Pacific breakfast cereals market is expected to exhibit the highest growth rate, leading to a respectable 13% share in the global market by 2019.

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Companies Mentioned in the Research Report

The report profiles and examines major companies operating in the global breakfast cereals market, such as Kellogg Co., PepsiCo., General Mills, Post Holdings, Cereal Partners Worldwide, and the Weetabix Food Company. This provides a complete picture of the competitive landscape of the global breakfast cereals market.

Segmentation of the global breakfast cereals market by product type:
Hot Cereals
Ready to Eat Cereals

Major regions analyzed in this research report are:
Europe
North America
Asia Pacific
Rest of the World

This report gives you access to decisive data such as:
Market growth drivers
Factors limiting market growth
Current market trends
Market structure
Market projections for the coming years

Key highlights of this report
Overview of key market forces propelling and restraining market growth
Up-to-date analyses of market trends and technological improvements
Pin-point analyses of market competition dynamics to offer you a competitive edge
An analysis of strategies of major competitors
An array of graphics and SWOT analysis of major industry segments
Detailed analyses of industry trends
A well-defined technological growth map with an impact-analysis
Offers a clear understanding of the competitive landscape and key product segments