The Electrolyte Drinks Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).


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According to The Business Research Company’s Electrolyte Drinks Global Market Report 2024, The electrolyte drinks market size has grown strongly in recent years. It will grow from $29.61 billion in 2023 to $31.54 billion in 2024 at a compound annual growth rate (CAGR) of 6.5%. The growth in the historic period can be attributed to sports and fitness trends, health and wellness awareness, rising incidence of dehydration, marketing and endorsements, expansion of fitness culture.

The electrolyte drinks market size is expected to see strong growth in the next few years. It will grow to $41.12 billion in 2028 at a compound annual growth rate (CAGR) of 6.9%. The growth in the forecast period can be attributed to rising demand for natural ingredients, expanding consumer base, partnerships with health institutions, environmental sustainability, global health crises. Major trends in the forecast period include functional ingredients and nutrients, natural and clean label products, innovative flavor profiles, sustainable packaging, sports-specific electrolyte formulations.

The rise in sports activities is expected to propel the growth of the electrolyte drinks market going forward. Sports refers to a type of human activity that involves effort and ability as the main objective of the activity, with aspects such as competition or social participation, and where regulations and norms of behavior governing the behavior exist officially by organizations. Electrolyte drinks are commonly used by athletes for rehydration, electrolyte balance, and energy support that are lost during strenuous exercise as well as to enhance endurance and stamina. For instance, in May 2022, according to a report issued by the Sports & Fitness Industry Association (SFIA), a US-based trade association of sports and fitness brands, participation in sports and activities increased by 1.3 percent in 2021 compared to 2020. Therefore, the rise in sports activities is driving the growth of the electrolyte drinks market.

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The electrolyte drinks market covered in this report is segmented –

1) By Type: Isotonic, Hypotonic, Hypertonic
2) By Packaging: PET Bottles, Cartons, Beverage Cans
3) By Application: Sports, Medical Centers
4) By Distribution Channels: Hypermarkets Or Supermarkets, Drug Stores, Convenience Stores, Online Channels, Other Distribution Channels


Major companies operating in the electrolyte drinks market are focused on developing new innovative products, such as cricket-themed electrolyte drinks, to help people maintain their hydration levels. A cricket-themed electrolyte drink is a beverage infused with electrolytes designed to replenish vital salts and provide hydration to cricket enthusiasts. For instance, in September 2023, Reliance Consumer Products Limited, an India-based retail sector offering a wide range of products, launched Campa Cricket, a drink infused with electrolytes. A crisp, lemon-flavored carbonated beverage called Campa Cricket is devoted to India's passionate supporters of cricket. In addition, it offers cricket fans a fizzy, lemony refreshment while they cheer on their favorite players or go about their daily business. Customers can purchase Campa Cricket in multiple configurations, such as a 250-ml pack for Rs 20 or a 500-ml sharing pack for Rs 30.

The electrolyte drinks market report table of contents includes:

1. Executive Summary
2. Market Characteristics
3. Market Trends And Strategies
4. Impact Of COVID-19
5. Market Size And Growth
6. Segmentation
7. Regional And Country Analysis
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27. Competitive Landscape And Company Profiles
28. Key Mergers And Acquisitions
29. Future Outlook and Potential Analysis


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