Interview with Collette Johnson, Product Marketing Specialist at Redgate Software


Posted April 6, 2021 by aliceworly12

Collette Johnson, Product Marketing Specialist at Redgate Software, serves as the key player in the marketing success of the organization.
 
Collette Johnson, Product Marketing Specialist at Redgate Software, plays a key role in the successful marketing of your organization. She is known for always providing the highest standards of work for the benefit of the business in which she works.

Media 7: Congratulations on being selected as one of the "Top 100 Product Marketing Influencers 2020". What made you start marketing?
COLLETTE JOHNSON: For me, it was all about the customer. Very early in my career, I realized that it was exciting for me to allow organizations to adopt new technologies to boost their success. This inspired me towards my marketing career. I'm passionate about understanding how to attract people, what messages and stories can help you make decisions, and how to make a successful sale through the materials we create. I'm completely enjoying the learning you've gained in marketing and how everything you do is different when you're testing and iterating for the best results for your customers.

M7: What made you decide to join Redgate Software? Take us through your journey.
CJ: The biggest factor in my participation in Redgate software was the value they put on marketing and how much it helped the organization succeed. I joined the organization during an exciting phase of growth. Product marketing presents many exciting challenges with regard to strategic vision, messaging readjustment, understanding of the importance of new people and complex interactions between key stakeholders, and understanding of changing needs. I will. client.

So far, I've been working on providing data protection and privacy, but I feel that the impact of the relocation on clients has changed the individuals and broader organizations in that role. This year I will work with the surveillance team. It brings a whole new challenge and I'm really looking forward to accepting it. The important thing about Redgate is that every day is different. We talk to our customers every day and believe that they are very empowering in marketing and lead to excellent and powerful product marketing.
M7: What is your approach to market research, focusing on both customers and competitors?
CJ: Good market research is key, and what I believe is to make good marketers. For me, both customers and competitors, it ensures a mix of formal and informal insights from the entire market. It may be a customer, a major opinion leader, or an analyst. It also guarantees that you will continue to engage in these areas frequently. We update our competitor surveys every afternoon (set up an active search when competitors are mentioned, such as in a PR, so that we can collect information when. Reactions to enhance our offering. You may need to).

In addition to this, I keep in touch with our customers every week for up-to-date insights. Recently implemented digital murals for sales, marketing and products to enter the insights gained. Check this weekly to determine what needs further investigation. This is a great tool for seeing subtle changes and patterns in the market. You can act quickly for the benefit of your business.

M7: What marketing strategy do you want to implement in 2021? What is the reason?
CJ: What I'm most looking forward to is looking at the company's complex decision-making process and understanding how to bring success to these organizations. I enjoy understanding what an organization needs, but I'm working on it, making sure that the voices of key stakeholders are heard and reflected in the marketing I create. Ensuring maximum success with your product portfolio. This needs to be translated throughout the organization to ensure understanding and success in these groups. This is what I really enjoy and the first feedback on these ideas is the key to ensuring long-term strategic success.

M7: There are various initiatives such as becoming a mentor, educating in the business sector, and participating in podcasts such as product marketing life. How do you balance your work with other similar efforts?
CJ: For me, these commitments are the key to helping people embrace their careers in product marketing and understand what work means, as well as educate those who move to this space. , I feel that it is also essential as an influencer of this space Share ideas. Work with your organization to drive growth and awareness of the importance of product marketing.
Beyond my commitment to education and awareness, I enjoy taking time away from the screen. I think it's important to keep a balance and not run out. I disabled the device so that it cannot be accessed after a certain time of the night. This ensures that your device doesn't warn you or return to the workspace in your head. In an emergency, people know how to avoid email, slack, etc.

I like doing creative activities that guarantee digital breaks. It's also a place to get the best ideas and ideas. Most often you will find me in my sewing room, sewing pins, outside with nature running to escape, or in the kitchen where you are relaxing making something very tasty (mostly a lot of cheese).

M7: What is your marketing mantra?
CJ: Why do you do customer care? It's very important to me-the only thing I do in my role is to empower clients, so I see the work I do every day and how it helped them, I wonder why they care about the work I do and how they benefit. In the middle of the project work, remember why you're doing it, forgetting that you're the voice of the customer, and I believe you're raising the bar and results of the work you produce. It's very easy.

M7: What advice would you give to young women thinking about their marketing career?
CJ: Never give up. Marketing is a highly competitive area and can be difficult to enter. My first recommendation is to explore different areas of marketing and find a mentor who can help you gain experience and understanding. Organizations like the Product Marketing Alliance have a mentoring program that I participate in, which is a great step to help you start your career.

Another tip is to do a survey. Explore different roles and types of organizations to understand what excites you. I enjoy strategy and positioning in line with very technical issues. Therefore, B2B technology was a good choice for me. It is very important to understand the different types of roles, customers and market segments.

About REDGATE software

Redgate is a leading provider of Microsoft SQL Server tools, creating creatively simple software for use by over 800,000 IT professionals worldwide. Redgate's philosophy is to design reliable and easy-to-use tools that properly solve the daily problems faced by database developers and administrators and help them adopt compliant database DevOps. This helps organizations implement data protection by design and by default, in addition to streamlining database development and preventing databases from becoming bottlenecks. As a result, over 100,000 companies are using Redgate tools, including 91% of Fortune 100s.

Read more: https://bit.ly/3cTGqlF
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Contact Email [email protected]
Issued By Alice Worly
Country United States
Categories Accounting , Advertising
Tags product marketing influencers , product marketing specialist
Last Updated April 6, 2021