SEO – Google Optimization Mistakes to Avoid
Search engine optimization is the most complicated process you may come across when building a website. Still, you have no option, but to learn it and employ the most powerful strategies on your site to grow your business. The information available here is so vast that distinguishing right from wrong is a herculean task. The following are some insights to help if you are a webmaster striving to stay at the top on Google.
Mistakes to avoid in SEO – Google optimization
Stay away from these mistakes and you would be on the first pages of Google and its competitors.
1. Publishing duplicate content
Duplication can come in any form; similar content on different web pages in the same domain and uniform home pages. Both confuse search engines. They may decide which one to index. But, they may index the one you don’t want them to crawl on. Do not publish similar content on different pages. For instance, if yours is an ecommerce website selling jewelries, you may have to offer similar information on two locations. In such an instance, try to merge the two pages into one. You should also avoid duplicate URL. Explore the Internet; you would get as many tips and tricks you want to avoid these errors.
2. Ignoring image optimization
Webmasters often optimize images for their blogs; but leave the job to an outsider for the online presence for their companies. They just upload the photos without even thinking of providing a description for the same. Be willing to spend the time to do it on your own. If you decide otherwise, make sure that the professional knows how to describe the photo. The best thing to do is to include your keyword in the filename for your image. Try to use the same words in the titles, alt-tags and in the caption.
3. Paying for links
Buying links may increase your visibility on the Internet. But, know that this is a short-time delight. Google has a research team dedicated to detecting unethical link-building practices. If you acquire fifty links leading to your own website on the same day, Google may flag some of them. The same happens to those with no connection to what you talk of on your site.
4. Focusing too much on page ranking
It is true that page ranking is an integral part of website optimization. The higher a page ranks on Google, the more visible it will be for your potential customers. But, Google itself has made it clear that page-ranking is just one among the hundreds of aspects web crawlers take into account when indexing. Give utmost priority to web analytics and other ways to monitor performance when updating your site for search engines.
5. Falling for beautiful promises
When exploring the Internet with a view to build reciprocal links, you will come across the ads like “submission to hundreds of web directories.” Do not fall for them. Doo it manually even if the growth may appear slow.
SEO – Google optimization is not tough to understand. But, you should remain consistent for some time to see the results. To be sure you are on the good course hire SEO Company OrganikSoft http://organiksoft.com/ and have a peace in mind regarding SEO strategies. More information on prices at http://organiksoft.com/seo-services-pricing/
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