As per a recent market analysis by Future Market Insights (FMI), the shaving care market is poised to reach a valuation of US$ 16.6 Bn in 2022. Sales are projected to increase at a 7.5% CAGR, with the market size reaching US$ 34.1 Bn by 2032.

Gender-neutral products concept is emerging as a trend in the shaving care market. Products with simple, and minimal designs are increasingly being marketed by vendors. Vendors have desexualized the gender narrative by removing clichés and choosing colours such as mint, taro, and pomelo for a broad gender-neutral outlook.

Furthermore, the portability of women’s razors is a new trend. As women spend more time away from home, whether on the job, on vacation, or simply driving, there is a greater demand for portable, easy-to-use and carry models.

Moreover, the evolution of hair removal from an “optional beauty” activity to a “necessary hygiene” exercise has significantly aided sales of razors. As a result, manufacturers are introducing women-centric models that offer moisturization, are suitable for sensitive sking and offer a burn free shaving experience.

Key Takeaways:

The hypermarkets/supermarkets accounted for a dominant share in the global market in 2021.
Retailers are contributing to segment growth by launching men’s counter catering to men’s personal care and grooming products.
Sales of trimmers will continue gaining traction over the forecast period.
The U.S. will continue dominating the North America shaving care market over the forecast period.
India will emerge as a lucrative pocket, holding a lion’s share of the South Asia shaving care market through 2032.
Competition Landscape

Leading manufacturers of shaving care products are focusing on aggressive promotional strategies, advertisements, and new product launches to improve sales in the market.

Key players operating in the global shaving care market include Conair Corporation Havells India Limited, Koninklijke Philips N.V., Panasonic Holdings Corporation, Johnson and Johnson Private Limited, ITC Limited, Procter & Gamble, WAHL, Xiaomi and Zhejiang among others.

Get More Valuable Insights

Future Market Insights, in its new offering, provides an unbiased analysis of the global shaving care market, presenting historical demand data (2017–2021) and forecast statistics for the period from 2022 to 2032. The study divulges compelling insights on the shaving care market based on product type (shaving cream, shaving gel, razor & blades, after shave care (lotion/balm and splash), and trimmer), by consumer orientation (men and women) by price range (low, medium, and premium), by sales channel (hypermarkets/supermarket, specialty stores, multi-brand stores, discount stores, salon/grooming clubs, drug stores & pharmacies, online retailers, and other sales channel), & region.

Information Source:
https://www.futuremarketinsights.com/reports/shaving-care-market