Eltropy, a client engagement platform, has been selected to present at the FinovateSpring 2017 conference in San Jose. Eltropy CEO Ashish Garg and VP of Sales Troy Pittock will demonstrate technology that integrates into Salesforce and Microsoft Dynamics environments to improve financial institutions' share of wallet and employee efficiency using 'conversational commerce' over the messaging channels that clients prefer most.

Messaging-based conversational commerce will be a hot topic at Finovate, a two-day event which showcases the latest developments in financial technology (FinTech). Event attendees include bankers, financial analysts, various financial institutions, investors and media representatives.

“Text messaging is no longer just a social tool. More and more businesses are adopting text messaging as a way to provide a personalized experience for their customers," said Greg Palmer, VP of Finovate. "At Finovate Spring 2017, we are delighted to host Eltropy - a text messaging based client acquisition and client engagement platform for financial institutions. Eltropy's technology, used in 23 countries, will be demo'd live in San Jose, California”.

Data shows that most consumers - especially Millennials and younger generations - prefer app-based messaging over other forms of communication. Businesses, realizing that their client conversations are one area still to benefit from going digital, are deploying technology for secure, compliant messaging with their clients. With Eltropy, clients get the frequent, asynchronous, encrypted, persistent digital conversations they prefer. Financial institutions, meanwhile, get digital automation, alert-driven workflows and increased CRM user adoption with structured, client-generated data piped directly into Salesforce or Microsoft Dynamics.

Troy Pittock, VP of Sales, of Eltropy quoted “We’re thrilled to be at Finovate to show how our product can help financial institutions more rapidly embrace messaging as a key way to do business today and in the future.”

About Eltropy:
The Eltropy client engagement platform increases share of wallet and make client retention and new client acquisition more efficient for client-facing teams at banks, wealth, insurance and other financial services firms. Additional information is available at http://www.eltropy.com/financial.html

About FinovateSpring:
FinovateSpring is a demo-based conference for innovative startups and established companies in the fields of banking and financial technology. Held in San Jose, the event offers an insight-packed glimpse into the future of money via a fast-paced, intimate, and unique format. FinovateSpring is organized by The Finovate Group. For more information on the event or to view videos of previous demos, please visit finovate.com